I work with founders + teams building brilliant companies.
Together, we’ll align vision + commercial objectives with positive culture, operational excellence + effective branding + marketing.
I specialise in luxury, lifestyle + independent hospitality, + other sectors serving discerning audiences.
Commercial + Culture + Operations + Brand + Marketing
For Founders + Operators, Developers + Architects, Investors + Asset Managers.
Founders + Operators
If you’re building, operating or growing an ambitious company, let’s talk about how we can improve strategic clarity, creative effectiveness and operational excellence.
Developers + Architects
If you’re pitching for, or delivering, an ambitious project, let’s discuss how we can collaborate to broaden the scope and drive effectiveness beyond design and build.
Investors + Asset Managers
I match your financial and commercial rigour, but bring new strategic and creative energy to investments, with up-to-date operational best-practice and market insights.
“Working with Ed is like having a really great ally. His work ethic is unparalleled. He injects positive energy that will filter through your organisation.”
Anna Anderson. Founder, MD, Kindred London
Bespoke Services
Commercial
Proposition Development
Financial Modelling
Investment Decks
Data Room Documents
Strategy
Strategic Advisory
Market Studies
Brand Positioning
Brand DNA
Creative
Concept Development
Brand Experience Design
Creative Direction
Brand Voice + Copywriting
Marketing
Marketing Strategy
Content Strategy
Content Production
Strategic Partnerships
Operations
Guest Experience Design
Mystery Guest Programmes
Management Coaching
Team Building Facilitation
Fractional
Interim Managing Director
Chief Brand Officer
Chief Marketing Officer
Special Projects Lead
Case for Action
In Pursuit of Excellence
PEOPLE, PROPOSITION + PROMOTION
Many people I speak to are in the weeds, spread too thin and looking for founder-level engagement or board-level support from someone who just gets it.
They don’t always have time to step out of the day-to-day to regain an unbiased perspective, or get involved in some of the finer details of what it takes to take their idea or company forward.
For over twenty years I’ve worked with some of the most ambitious founders and companies in hospitality.
From multi-site operations and openings, to creating concepts and building brands, I’ve been in the dining rooms and board rooms of companies of all shapes and sizes in the UK, Europe, the US and Asia.
Experience has taught me that even the best ideas mean nothing without effective execution. In highly competitive markets and with today’s commercial realities, achieving excellence consistently is harder than ever.
I’ve become somewhat of a generalist. I see that as my super power. I can make sense of gnarly problems, frame effective solutions, and use coaching, leadership, commercial and creative experience to get things done.
Success lies in the alignment of vision, commercials, culture, product, operations, brand and marketing. To achieve this, my approach is grounded in three principles:
PEOPLE - Create a culture that engages people in your vision, leadership style and world view
PROPOSITION - Focus relentlessly on building an incredible product and delivering this consistently
PROMOTION - Deploy expert brand and marketing to stand out and engage your ideal audience
If you and your company would benefit from holistic, expert advice, guidance and delivery, let’s talk.
I look forward to hearing from you.
Current + Recent Engagements
Boutique Rural Hotel Brand
MALLORCA
I’m leading the commercial and creative development of a new brand concept for a private client who is focused on acquiring and developing distressed assets in emerging regions and destinations.
The brand flagship is scheduled to launch in an untouched area of central Mallorca in Spring 2028. Further properties in Menorca, Valencia and Portugal are also in the pipeline.
Work has included,
Financial and commercial modelling
Deal structuring and term sheets
Concept and brand development
Fundraising strategy and materials
Buyer representation
Coordination of due diligence
Farm Hotel + Restaurant
PORTUGAL
I’m supporting private clients, with significant hospitality credentials in America, with the development, funding and creation of a landmark culinary experience anchored in a farm and boutique hotel near Lisbon, Portugal.
The property search is ongoing via a network of agents with access to off-market opportunities in the client’s desired regions.
Work has included,
Industry immersion and competitor safari
Financial and commercial modelling
Concept and brand development
Location and site strategy
Buyer representation
F+B Strategy + Concepts
LE MERIDIEN RA HOTEL, BARCELONA
In line with the re-positioning and re-flagging of this five star, beach-side hotel, I’m leading the development and implementation of a signifiant investment to completely reimagine the food and beverage outlets.
This includes two refurbished restaurants, a new lobby bar, a reimagined beach club, and café within the hotel’s 15,000 sq ft spa and wellness facility.
Work includes,
Market analysis and insights
Guest experience strategy
Outlet positioning and concept development
Interior design and branding collaborations
Project product and creative direction
Food and drink menu development
Relaunch and operations support
Archive Highlights
Hide, Piccadilly, London
Pre- and post-launch commercial and operations develop-ment and support for the senior team, general manager and communications team.
Kindred, West London
Top-to-tail re-positioning, re-design and relaunch of this independent west London members’ club, events space, music venue and bar and restaurant.
Lalia, Palma de Mallorca
Brand DNA, positioning and experience development, pre-launch and launch support for operations and marketing at this luxury private members club in the old town.
Schedule a Call
I work with a small number of highly engaged clients who are ready to invest in taking their vision or company to the next level.
This can include a full end-to-end or company-wide engagement, a focus on a particular challenge or opportunity, or a brand campaign with a specific outcome.