I CREATE + LAUNCH HOSPITALITY BRANDS
WITH PASSIONATE PEOPLE + AMBITIOUS COMPANIES
STAND OUT . BUILD LOYALTY . DRIVE REVENUE
Since 2015 I’ve been working with hospitality companies of all shapes and sizes in the UK, Europe, the US and Asia.
From fractional roles with high street operators, thru strategic advisory to global hotel brands, to projects with boutique hotels and members’ clubs.
CASE FOR ACTION
In an over-communicated society, how do you stand out, engage the right people and build a following?
How can you mitigate rising costs and generate higher revenues, without increasing complexity?
And in a changing world, how can your brand be a force for good?
I’m an industry specialist with 20+ years’ experience in operations, openings, concept creation, brand building and marketing.
Let’s talk about how we can create or reimagine your brand and achieve critical and commercial success.
“There’s no one I’d recommend more highly to anyone in hospitality.”
SERVICES
> Strategic Advisory
> Feasibility Studies
> Brand Strategy & Positioning
> Concept Development
> Brand Experience Design
> Brand Activation
> Marketing & Comms Strategy
> Strategic Partnerships
JOINED-UP THINKING
Within the hospitality niche, I’m a proud generalist in an industry of increasing specialisation.
I see this as my superpower.
Coupled with a guest-first approach to building brands online and on property, it’s this broad and varied experience that achieves the biggest impact.
By working across departments with multiple stakeholders, my approach ensures buy-in from the right people, and focuses on the big vision as much as the smallest details.
EXPERTISE
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Multi-site, multi-jurisdictional, openings, human resources, leadership.
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Creating and instilling brand DNA, aligning vision with behaviours and action, team engagement.
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Forecasting and financial modelling, P&L accountability, revenue management, labour and cost control.
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Feasibility, positioning, strategy, production and creative direction.
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Guest experience design, menu development, programming, curation and strategic partnerships.
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Strategy, email automation and campaigns, social media strategy, public relations planning, content production.
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Cross departmental coordination and working between operations teams, owners, brands and asset managers.
CURRENT + PREVIOUS CLIENTS
HILTON HOTELS & RESORTS, EMEA
MOXY HOTELS, USA/EU
BREWDOG, GLOBAL
BAM KARAOKE, LONDON
HIDE, LONDON
MARRIOTT HOTELS, USA & LATAM
WESTIN HOTELS, USA
LALIA, PALMA
ROSA’S THAI, LONDON
KINDRED, LONDON
ALOFT HOTELS, USA/EU
SALTER’S, KAZAKSTAN
CAV VINS, PALMA
TRAMPOLINE CAFÉ, LONDON
LE MERIDIEN RA, TARRAGONA (WIP)
VERNON HOUSE, LONDON
OLLY, DELHI NCR
THE ETNA PROJECT, SICILY (WIP)
TENDRIL KITCHEN & BAR, LONDON
SAPLING, LONDON
LABS, LONDON
KURAMI, LONDON
HI, I’M ED
Hospitality is all I’ve ever known. Still today, delighting others lights me up.
Throughout my 20’s, I worked in operations in London, learning the ropes and nailing openings with operators including Soho House.
My 30’s took me to the US, India and all across Europe, creating concepts and building brands with indie and global teams.
Today, I work from my home in Mallorca to help clients build profitable companies by creating brands, concepts and experiences that go beyond guest expectations.
Frequently on the road, I’m inspired by a life connected to natural and urban landscapes, and motivated by how hospitality has the power to offer human and cultural connection to a world that needs it more than ever.
COMPLIMENTS
“Working with Ed is like having a really great ally; someone entirely on your side wanting you to succeed.
“His work ethic is unparalleled, injecting a fun and positive energy that is infectious and will filter through your organisation.”
Anna Anderson | Founder and MD, Kindred
“You couldn’t find a nicer, more creative group of people to work with.”
Gustaf Pilebjer | F&B Design Director EMEA, Marriott
“Ed and his collaborators have done a fantastic job on all that’s been asked of them.
“I cannot speak highly enough of them and would heartily recommend their services to anyone in hospitality.”
Alex Moore | Founder, Rosa’s Thai Café, Investor
“Every serious service business needs a rocket booster like Ed to come in and shake things up a little bit.”
Andrew Nadin, VP Brand Experience Americas, Marriott